How To Build A Forever Transaction With Your Members with Robbie Kellman Baxter

Subscription Entrepreneur

We are so excited to share today's podcast episode with you!Why's that?It's because we welcome none other than Robbie Kellman Baxter back onto the show.If you've spent any amount of time in the membership or subscription world, we'd bet that you've encountered Robbie and her work at least once.Robbie is a preeminent expert on all things related to membership, subscription, and recurring revenue businesses. She's also the author of two of the most important books ever published in our industry: The Membership Economy & The Forever Transaction.This is actually the second time Robbie's come onto our show and we are so grateful to share this encore episode with you. Her first episode from April of 2019 is all about pricing for membership sites. It's also a must-listen conversation.In today's episode, we dive deep into the intricacies of a trait that can be found at the heart of the world's most successful membership businesses. It's what Robbie calls a "forever transaction" built around a "forever promise."Our discussion is grounded in real-life examples. You'll see how businesses like Oral B and the Miami Heat converted one-time buyers into loyal members for life.And hey, if a toothbrush company can create a forever transaction, so can you!So, if you're ready to discover how to design a membership so compelling that your customers will never want to leave... this episode is for you!