Char Brown Started Brown Joy So Her Daughter Could See Herself In The World

Stickers on the Mic Podcast

Charminta Brown is the founder and owner of Brown Joy, a brand that highlights the importance of representation, worthiness, and normalcy by featuring Black and Brown characters in everyday products, such as stickers and other industries where Black and Brown people are not commonly seen. Char has daughter named Joy, and as a mom, she always wants Joy to see herself in everything positive specifically in children’s products. For example, every time Charminta would take her daughter Joy to the Pediatrician, Dentist office, or business that gave children stickers, Joy would always receive stickers of animals or of characters that do not look like her. Charminta was exhausted from witnessing the lack of representation in sticker selection, so she decided to create Brown Joy where Black and Brown characters can be showcased in everyday items we love and enjoy. Brown Joy wholeheartedly believes that all children need to see positive images of Black and Brown characters. The purpose of this brand is to create images that showcase Black and Brown characters to increase recognition. Due to the scarcity of Black and Brown characters portrayed on children's products, they believe it is crucial to create a space for diversity and inclusion to promote representation, worthiness, and normalcy of Black and Brown people. Brown Joy is a Black Women Owned Business that is on a mission to display Brown Joy characters on children’s products to promote cultural competence. In the first year of her business, Char found herself and her story written into the United States Congressional Record for her contribution as a distinguished Black female business leader in Central Florida. A truly historic moment, and one to shout from the mountaintops. Listen in to the early days of this business, and where it's going next.