Attention B2B SaaS Founders: Start Tracking These Metrics From Day One

Startups Tech Brief By HackerNoon

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#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28

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My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

حدود یک سال پیش 9:00

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This story was originally published on HackerNoon at: https://hackernoon.com/attention-b2b-saas-founders-start-tracking-these-metrics-from-day-one.
Explanation in simple terms: how to measure five key metrics for B2B SaaS startups — CAC, CLV, MRR, CCR, and NPS — and how to use the insights
Check more stories related to startups at: https://hackernoon.com/c/startups. You can also check exclusive content about #saas-startups, #b2b-saas, #startup-metrics-guide, #startup-lessons, #advice-for-startup-founders, #how-to-allocate-your-budget, #key-metrics-for-startups, #finance-advice-for-startups, and more.
This story was written by: @maximkubitsky. Learn more about this writer by checking @maximkubitsky's about page, and for more stories, please visit hackernoon.com.
For B2B SaaS startups, these metrics are crucial from day one: CAC (Customer Acquisition Cost): Measures how much it costs to acquire a customer, crucial for budget allocation and identifying effective marketing channels. CLV (Customer Lifetime Value): Gauges the total value a customer brings over their engagement, emphasizing the importance of retaining loyal customers. MRR (Monthly Recurring Revenue): Reflects predictable income from subscription-based customers, influencing investor interest and showcasing financial stability. CCR (Customer Churn Rate): Indicates the percentage of customers discontinuing services, highlighting the need for robust retention strategies. NPS (Net Promoter Score): Measures customer satisfaction and loyalty, offering insights for product improvement and enhancing customer experience.

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Attention B2B SaaS Founders: Start Tracking These Metrics From Day One

Startups Tech Brief By HackerNoon

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