#88 How to Market a Database Product? | CMO of SingleStore Madhukar Kumar

Startup Project: Build the future

Madhukar Kumar is the Chief Marketing Officer at SingleStore (formerly MSQL), a cloud-native database company that has raised over $300M in funding. In this conversation, we explore the intersection of technical marketing, product-led growth, and the future of AI in marketing:

In this episode, we cover: (00:02) Introduction and SingleStore overview (01:56) CMO role and marketing strategy (04:12) Marketing technical products to developers (08:21) Product-led growth initiatives (14:12) Product-led sales and enterprise marketing (17:49) Career transitions and journey (21:14) Skills needed for product marketing (26:12) Marketing spend and channel effectiveness (28:24) Admirable brands and marketing approaches (31:41) Evolution of communication in marketing (35:23) Perspectives on AGI (44:05) Career challenges and overcoming them (47:47) Current influences and recommendations (48:52) Mentors and career guidance (49:53) Key marketing lessons learned

Where to find Madhukar Kumar:

→ Madhukar's LinkedIn: https://www.linkedin.com/in/madhukarkumar/

Nataraj is the host & creator of Startup Project podcast, he is a full time product manager at Microsoft, early stage investor & advisor. → LinkedIn: https://www.linkedin.com/in/natarajsindam → Twitter: https://x.com/natarajsindam → Email updates: ⁠https://startupproject.substack.com/⁠ → Website: ⁠⁠⁠https://thestartupproject.io Referenced:

- SingleStore: https://www.singlestore.com/

- Apple Marketing

- Webflow

- dbrand Marketing

- Pegasus Documentary

- "The Beginning of Infinity" by David Deutsch

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