EP41: Serving the the Millennial Customer {Rajan of Slice}

Stars & Startups

EP41: {Rajan Bajaj, Founder of Slice}

On the episode I speak with Rajan Bajaj, the founder of Slice, an IIT grad who spent a few months in Flipkart before wanting start out on his own. He went on to start a business that morphed into what is today Slice - a credit line that caters to first time job seekers.

Slice is targeting 5 million first time credit seekers every year who have little access to credit products designed specifically for them. We chat about how India’s first payment card startup focussed on the millennials is doing and what young Indian’s are spending on.

— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —

→ Don’t forget to subscribe to the Newsletter via stars.substack.com so that you can receive future podcast releases delivered to your inbox!

→ Full episode of the podcast is available on my YouTube Channel

— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —

Slice (formerly known as SlicePay) on announced in June 2020 that it has raised Rs 46 crore in a Pre-Series B round led by Japan-based investor Gunosy. The round also saw participation from US-based EMVC, Kunal Shah of CRED, Better Capital, and existing investor Das Capital. Read more

Book recommendation from Rajan: The CEO Within - Matt Mochary - Full book available here for a free read

Stay Safe and do spread the word!

- V(@varunvummidi)

Timelines:

01:10 - Introduction & impact of moratorium

05:24 - Where young people are spending

06:31 - Starting up right after graduating

10:01 - Going through the diff avatars

11:45 - Sharing economy

14:04 - Trends in spends

17:50 - What is Slice?

21:15 - Business model of Slice

27:40 - KYC & Collections

28:44 - Going through pivots,

35:14 - Diversifying

40:54 - Getting support & advice

41:59 - Using Twitter properly

43:45 - Book Recommendation