112: Helen Vaid, CEO of Foundry; Former Chief Customer Officer of Pizza Hut / BoD of Groupon

Square One: Conversations with the Best in Business

E-commerce and online brands have absolutely exploded post-COVID-19, and with it, a number of interesting platforms have been developed to help e-commerce businesses and brands take advantage of scale.

Today I chatted with Helen Vaid, CEO of Foundry - a brand platform that acquires and grows enduring digital brands. Foundry recently launched with $100M in equity capital from LightBay Capital and Monogram Capital Partners to acquire, integrate and scale enduring online businesses. Helen has a really interesting background and perspective she brings to the table to lead the company.

She was formerly the Chief Global Customer Officer of Pizza Hut and has built a career scaling omnichannel for CPG companies. She’s also the only woman CEO amongst 60 aggregators that have raised almost $6 billion in capital since April 2020.