Thomas Lintz: The story of Transfermarkt

Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

TOPICS

What is Transfermarkt

The importance of crowdsourced data

Why did Transfermarkt prosper when similar sites did not

Connecting the data geeks via community

The business v community service

The business model

How Transfermarkt recruit their researchers

How Transfermarkt calculate their player values

The importance of adding marketing value for major players

Obtaining the concrete information

How agents use Transfermarkt

The importance of SEO

The internationalisation of Transfermarkt

How Transfermarkt decide which markets to enter

How Transfermarkt are staffed

The transfer and rumours section

Has anyone gamed the system?

The technical infrastructure required

Did the deal with Axel Springer want to change anything

What Transfermarkt can tell us about attention spans and the obsession with data