Cause-related marketing in professional sport with Cleo Schyvinck
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Manage episode 294469745 series 2838213
In this episode we chat to Cleo Schyvinck from Ghent University about analysing cause related marketing in professional sport clubs through social network analysis.
We discuss the article Cleo and co-authors Michael L. Naraine, Bram Constandt, and Annick Willem published about the topic "A network perspective on cause-related marketing collaborations in professional sport".
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