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461 FBF: Converting Sales With Better Copywriting with Jon Benson
Manage episode 434183662 series 3593126
محتوای ارائه شده توسط Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Today's Flash Back Friday comes from Episode 287, originally published in July 2017.
Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.
Key Takeaways:
[1:33] The power of the word "you"
[4:48] How one word can change the dynamic of your copy dramatically
[7:05] The big secret of copy writing to influence your customers
[9:58] How you create your customer avatar that you write your copy for
[11:16] THE biggest problem advertisers have today
[13:58] People want to follow people who have the guts to take a position
[18:02] Honesty is missing in copy writing today
[21:36] The importance of modality marketing
[24:01] Even the decisions we make that we think are rational are driven by emotions
[29:37] Jon's challenge that will help you double your online sales
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