35: Becoming a Memorable Speaker: It’s All in the Engine Room

Speaker Driven Business

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Are you constantly struggling to embed yourself into the memory of your audience? Are you wondering why speaking referrals come by so infrequently? If you nodded along to these questions, then you must stick around to find out exactly how you can repeatedly draft impactful speeches for your audiences.
In this episode of Speaker Driven Business, Jacqueline explains how to construct a powerful speech engine room that embeds your message into the audience's memory. She outlines a step-by-step process — the Cluster, Clump, and Dump — to uncover your hidden genius.

Jacqueline notes this process crystallises your perspectives into memorable frameworks centred on empowering the audience. She also highlights a 9-part template to map each key idea cluster, from quick scene-setting to closing, checking for models and methodologies, and identifying gaps.

Excellent speaking means the audience’s needs take precedence over what you most want to share. This episode reveals how to excavate transformational gems and arrange them to spark positive changes everytime you speak.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why you need to construct a good engine room (00:05)
• What the engine room is all about (00:47)
• Step 1: Cluster (02:00)
• Step 2: Clump (03:27)
• Step 3: Dump (05:48)
• Subject matter experts and the 3x3 matrix (09:25)
• The importance of the number 7 (09:45)
• Mainstage keynote speakers and five bold ideas (10:49)
• Does format really matter? (12:31)
• Step by step guide to creating a format (15:22)

RESOURCES
Engine Room Cheat Sheet

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