#118 - How to use branding to stand out - Robert Ermich, DeinHandy & OnTruck

SPEAK LIKE A CEO

Can a brand make all the difference? Yes, it can! Robert Ermich is a passionate and successful serial founder and investor. He masterminded DeinHandy, a portal for mobile phones, which he scaled to market leadership and a successful exit. To a large extent, the success of DeinHandy was built on the brand he built there which received two „German Brand Awards “. Next has been OnTruck, an agency with a climate pledge which offers creative advertising on – you guessed it – heavy goods vehicles. As co-founder and investor @ Leevi Health, a health tech start-up with unicorn potential, he now focuses on building a brand that parents of new-borns can trust.

Tune into this episode to find out more about

🚀 Robert’s version of how Rocket Internet sparked the Berlin Start-Up scene

🧑🏼‍🍳 The secret sauce to building a great team

🚛 How to change a bad image through good communications

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