The Power of Symbols: Why Your Logo Means More Than You Think With Beverly Cornell

Spark & Ignite Your Marketing

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In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives into a crucial yet often overlooked element of branding—symbols. Discover why symbols, like the ampersand in our logo, are more than just decorative elements. They are powerful communicators of your brand’s values, mission, and personality. Beverly shares the fascinating history of the ampersand and explores how iconic symbols like Nike’s swoosh and Apple’s bitten apple encapsulate brand essence and forge emotional connections.
Join Beverly Cornell as she explores the story behind the ampersand in our logo and uncovers how symbols like Nike's swoosh or Apple's bitten apple aren't just designs—they're powerful communicators of a brand’s values, mission, and personality.

Key Topics Covered:

• The history and meaning behind the ampersand.
• How iconic symbols build trust and emotional connections.
• Tips for choosing a symbol that resonates with your audience.

Read our blog, The History and Meaning of the Ampersand: Why We Chose It for Our Logo and Branding.

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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