Retail Rx: Driving Concept to Conversion with Voice of the Consumer (VOC)

Sourcing Journal Radio

Are retailers really listening to their customers?

In this fireside chat for business hub Retail Rx, Michael Appel, managing director and head of retail practice for Getzler Henrich & Associates, and Greg Petro, CEO of consumer insight platform First Insight discuss the importance of digital tools to gather voice of customer insights data and apply the analytics to drive sales—wherever the customer is.

Watch the chat to learn:

• Why voice of the consumer (VOC) data is more important than ever
• If omnichannel retailers are looking at in-store and online data as more distinct than they should be
• How capturing VOC data in real time can help retailers funnel it to the right channels for strategic planning
• How First Insight's recently launched interactive mobile app My Insight works
• Future predictions for the retail analytics industry

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