#47: Oishii VP of Brand Marketing Lesia Dallimore | Power in Partnerships
Manage episode 371492505 series 3326218
محتوای ارائه شده توسط Mekanism and Jason Harris and Jason Harris. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Mekanism and Jason Harris and Jason Harris یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
If you live on the East Coast, you may have seen Oishii strawberries for sale at Whole Foods or a smaller specialty food retailer. If not, you’ve definitely seen them online. We did a taste test in the Mekanism office and they were amazing.
Today, I’m speaking with Lesia Dallimore, the VP of Brand Marketing at Oishii. A passionate storyteller with a diverse background and extensive expertise in the field of marketing luxury goods, including lululemon, Lunya, and Erewhon.
What is it that makes Oishii strawberries so special and how do you communicate that story thru marketing?
In this episode, you’ll learn:
Brought to you by Mekanism.
…
continue reading
Today, I’m speaking with Lesia Dallimore, the VP of Brand Marketing at Oishii. A passionate storyteller with a diverse background and extensive expertise in the field of marketing luxury goods, including lululemon, Lunya, and Erewhon.
What is it that makes Oishii strawberries so special and how do you communicate that story thru marketing?
In this episode, you’ll learn:
- The most important aspect of marketing a luxury brand is the same regardless of the product– whether it’s a strawberry or a pair of expensive leggings– and it happens at the intersection of product and experience
- Storytelling and brand mission are key when it comes to reaching critical mass
- Never underestimate the power of a good partnership. If you want to get your brand on everyone’s minds, you need to create a symbiotic relationship with influencers and other brands.
Brought to you by Mekanism.
85 قسمت