Mastering Demand Generation: The Key to Effective B2B Event Marketing

Solution Seekers

Marketing is essential for businesses to create brand awareness, generate leads, and drive sales. As the market becomes more and more desensitized to promotional materials, companies are finding it increasingly challenging to stand out. This is where demand generation comes in.

Demand generation involves identifying and engaging with potential customers who are likely to be interested in your product or service. Building an audience, understanding their needs, creating a compelling email marketing strategy, and delivering valuable content are all crucial components of demand generation. By providing valuable information and positioning themselves as the "purveyor of truth," companies can bring potential customers into their funnel and introduce them to their brand in a more meaningful way. This approach is not just about selling a product, but providing value and building trust with the audience, which can ultimately lead to conversions.

In this episode of The Kennedy Events Podcast, Paige Buck hosts Jack Kosakowski, CEO of Creation Agency, to discuss creating a compelling B2B demand generation strategy using events to bring potential customers into the funnel ultimately leading to more meaningful and effective conversions.