Cultivating Vulnerability and Facilitating Disruption in Video Marketing

Solution Seekers

K’Dee Miller is a Senior Video Producer, Writer, and Editor at Patina Pictures, a creative video production company servicing prominent technology companies and nonprofits. In her role, she works with founders and executives in marketing, HR, and events by spearheading projects ranging from $5K to $50K. K’Dee has 10 years of experience creating video content for technology companies such as DocuSign, Adobe, and Microsoft. With experience as a video creator, she has also served as director and writer for numerous projects.
In this episode…

The marketing industry has experienced a fundamental shift during the last few years. Remote and hybrid work has largely replaced in-person events, causing more and more people to withdraw from society. So how can you adapt your marketing approach to conform to this rapidly changing market?

Instead of producing content to divert attention from the pandemic’s aftermath, K’Dee Miller encourages marketers to acknowledge the hardships, discomfort, and vulnerability. In video marketing, this means embracing your environment and displaying authentic experiences. Often, clients are hesitant to present themselves in video conferences due to the level of transparency it entails. You can foster trust and encouragement by producing videos that demonstrate the realities of today’s business landscape.

In this episode of The Kennedy Events Podcast, Paige Buck hosts K’Dee Miller, Senior Video Producer, Writer, and Editor at Patina Pictures, to talk about adapting video marketing to a shifting landscape. K’Dee explains how she fosters trust on set, Patina Pictures' video production process for clients, and the true meaning of disruption in video marketing.