Carpe Diem - Steve Fretzin - Episode # 20

Solo de Facto

Steve Fretzin is the President of FRETZIN, INC. He’s also the host of the BE THAT LAWYER podcast and the author of “Sales-Free Selling:The Death of Sales and the Rise of a New Methodology”. He sits down with host Kory Underdown to talk about how solo entrepreneurial attorneys can better run their business.

Takeaways

• In law school, they don’t teach you the importance of getting your own clients. When you have your own clients, there is control and freedom in when you do the business.
• People in law school should consider who is in their classes. You never know who could get what job and they might be able to get you business in the future.
• When you are a lawyer, you need to not only know the law aspect of your business but also the business side of law.
• Having someone be a coach to you can help you in many ways. That person can help you avoid the pains and mistakes you might otherwise make without their knowledge.
• Sometimes you need to come up with a softer way to say things. What needs to be said may be hard to take but saying it in a better way can make a difference.
• It’s a good idea to collaborate with other attorneys. Someone could be strong in an area you are weak in and vice versa, and that can help both you and your business.
• You can still have fun, but take everyday seriously. Don’t take time for granted and enjoy the little moments in life.

Quote of the show

1:36 “Individuals that are going through law school to become lawyers, they really should be considering who's in their classes. Who's sitting to their left and their right and developing those relationships because in 5, 10, 15 years, the lawyers that you're dealing with and engaging with every day in a classroom setting could be the GC general counsel of a big corporation, or could be a lawyer that could refer you business or whatever. It's not just about practicing the law. It's now there's the business of law side of it that needs to come to the forefront of it.”

Links

• Twitter: https://twitter.com/stevefretzin
• LinkedIn: https://www.linkedin.com/in/stevefretzin/
• Website: https://fretzin.com
• Book Link: https://www.amazon.com/Sales-Free-Selling-Death-Sales-Methodology/dp/1480217948

Ways to Tune in:

• Amazon Music - https://music.amazon.com/podcasts/923f06e0-f8e6-4cb3-9472-5b4f460c496b/solo-de-facto
• Apple Podcast - https://podcasts.apple.com/us/podcast/solo-de-facto/id1586010951
• Spotify - ​​https://open.spotify.com/show/6uooFxN96HtKCoFuI3LJ3w?si=ImsDozpARi2_7J4_oWLqDg&dl_branch=1
• Stitcher - https://www.stitcher.com/show/solo-de-facto
• YouTube - https://youtu.be/4C5mb0jfzu4