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The Secrets Behind Patagonia’s Globally Successful Social Strategy with Lauren Henshaw
Manage episode 423025190 series 3548750
محتوای ارائه شده توسط Sprout Social. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Sprout Social یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Patagonia is a global brand known not only for their leading outdoor fashion lines, but also for their focus on authenticity when connecting with their customers.
Lauren Henshaw, Community & Digital Impact Manager at Patagonia, has been overseeing their social media in Europe and has had huge success in building environmental activism and outdoor communities through socials.
Lauren chats to us about how to build a pathway to action through social channels, how to define engagement across platforms, and how to earn the trust of your audience by building safe communities to interact with.
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