Building social community through customer-centric marketing with Riley

Social Creatures

Building a large following on social media is often key to the success of many companies. But building a trusted online social community is at the heart of the success of Riley; with honest and realistic promises central to their progressive marketing. They’ve taken the world of period products by storm, combining a health and wellness approach with direct customer-centric social media marketing with a simple message: ‘why should your period be a pain?’

In this episode of the podcast, we speak to Fiona Parfrey, Co-Founder of Riley. We discuss how Riley broke onto the scene, in a market that’s been controlled by a few major players, with something completely different that really resonated. Fiona tells us how the business takes the mystery out of the health of people who menstruate by creating a trusted social community that focuses on breaking down the stigma often associated with the topic. We discover how they are disrupting the market, and bringing their community along with them, by nurturing their consumers.