386: Putting Yourself Out There- with Alane Boyd

Social Capital

Meet Alane Boyd

Alane Boyd is the Co-Founder of BGBO Co., an operations and growth strategy agency utilizing AI and automation to improve efficiency for their clients. In 2022, her company launched Arvo, an AI-powered visual documentation software for creating standard operating procedures, training documents, and company knowledge. Alane has been written and featured in Entrepreneur, HuffPost, South by Southwest (SXSW), PBS, FemFounder, and many more.

How do you start positioning yourself as an expert or a credible resource in your industry?

I really struggled with this for a long time because I was looking at the work we were doing. We are doing such amazing things and our customers love us. I finally realized we weren't telling anybody about it. Even when we would do these big case studies, we weren't sending them out in a bite sized piece.

No one's gonna know that you're an expert unless you're telling them, and you're not gonna be credible just because you say you know how to do something. You have to tell stories and do them short, where people's attention span can still follow along with it.And also very clear.

You can do that so easily now with social media. And I have found that has really turned a 180 for me. I was just going, Hey, I'm an expert. I'm over here. People are coming to me because they see me as an expert.

I would love to hear more about your AI software.

We launched that for companies to create internal process stocks, SOPs, training manuals for their team, and it's all digital.

We were looking at it from a perspective of stuff out there, a lot of platforms, they look like glorified text documents. We just thought nobody wants to learn like that. Everything is meant to suck you in longer and also for short attention span.

So that's why we built Arvo, to be really digitally appealing. And then we added AI earlier this year and we've got a couple of new AI features coming out too. We thought, what a great use of AI to help write processes. If you could have AI write 90% of a process for you, and then you tweak it for your business, that could be saving you hours of work. We've got some things coming down the line that I'm really excited about with AI too.

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