371: How To Leverage AI Tools in Business - with Dan Grech

Social Capital

Meet Dan

Dan is the founder and CEO of biz hack Academy, whose mission is to give 10,000 underserved small businesses a simpler way to grow. Dan is a Pulitzer Prize-winning former NPR and PBS journalist, turned entrepreneur and educator. He is the grandson of a Philadelphia public school science teacher. That's a notice here of a professional soccer coach in La Liga in Spain. And he carries forward a family legacy of teaching coaching and entrepreneurship. Dan trains business owners in the lead building system, a process proven a proven process for online lead generation, and the thought leadership pyramid systematic approach to content marketing. past career highlights include as the head of growth at two software startups and as Senior Director of Digital Marketing, at the nation's largest Hispanic-owned energy company. He's helped to take offer craft a gamification SAS company in the hospitality industry, from pre-revenue to a 2.5 million run rate in just two years.

How does your journalistic background impact your approach to AI?

You know, what a great question. And it's an area that I'm still figuring out because I think all of us are still figuring out AI and AI tools, but they're, they're at least two ways in which my journalistic background has come into there actually three ways in which my journalistic background and come into direct specific play when it comes to AI. So it helps to just give a little bit of background Sure. Ai, in its current form is really dependent on Okay, so AI is called artificial intelligence. And artificial intelligence is basically getting algorithms or robots to do work for you. And the most popular best-known version of AI is Chachi Beatty. It's what's known as generative AI, which means you ask them a question, and it creates an original new answer. And there are three things that journalists know how to do really well, that are very helpful with generative AI and Chachi PT. So the first is we're really good at precise communication. Right? Like we're very expert as journalists in communicating things clearly and simply and that's a really important skill when you're writing a prompt. Yes. The second is we're really good at fact-checking. And one of the big problems with AI is it, quote hallucinates. It's actually the word that they use the technical word for making shit up. And so journalists are really good at sniffing out bullshit and fact-checking. Sure. And then the third, the third thing that we're really really good at is interviewing. And if you actually look at what the quote prompt and Engineering are, which is the back-and-forth between an AI bot and a human being. It isn't a form kind of interview where you're continuously deepening and asking new questions and getting original responses and replanting returns. So I, you know, I've taught all these topics in journalism, I practice them as a journalist, and I'm finding generative AI and catch up at like, a very comfortable space for me.

Can you elaborate on what me too marketing is and what your perspective is?

Yeah. So first of all, my passion isn't marketing. My passion is business storytelling, and more specifically, helping businesses grow. And I feel this is an important distinction because it was a big realization on my in my life that marketing is interesting to me. building my business and helping others build theirs is a life passion. I am so on fire on that. And marketing is an instrument for doing that. But it's not, in and of itself, a passion of mine, what I'm passionate about. And I do this a lot seeing a business and helping them get to the next phase. And particularly I do really well with small businesses from micro-enterprises to sub $50 million base witnesses and, and really like they can mark it before and after where biz hack and I have been in their life and glory like there's literally not enough money in the world to replace that feeling of just deep and abiding satisfaction that comes with helping others. And it's something that I learned from my mother. And my grandfather's, you know, and that is like a part of who I am. And, as a result, I, you know, probably don't make as much as I could, I don't work with the deepest pocketed or largest clients and I could have the resume to do it. But I, I like prefer to work with smaller businesses, because, you know, when you're dealing with a Fortune 500 company, if you can get that Titanic to change one degree, you have impacted the company in an extraordinary way, I can turn companies around. [...]

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