How to Build a Standout Brand in Your Niche: Insights from Special Guest Cork & Fizz

S.O.B. (Small Owned Business) Marketing

Struggling to stand out in your niche? This is the episode for you!

In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷

Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss:

✨ How to define your brand and communicate it effectively
📣 Tips for standing out in a crowded market
🤝 Building a loyal audience by staying authentic to your mission

Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence!

Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz.

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?

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Chapters:

00:00 Thank You For Listening & Please Leave a Review

05:14 The Beginnings of Cork & Fizz

23:15 Understanding Your Target Audience

26:26 Marketing and Unique Selling Points

30:19 Community Engagement and Learning

36:59 Overcoming Imposter Syndrome

42:18 The Importance of Experimentation in Wine AND Marketing

48:11 Finding Your Niche and Unique Selling Point

51:50 More About Cork & Fizz

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Cork & Fizz: https://www.corkandfizz.com

The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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