Direct to Consumer Branding with VIVA Scandinavia’s Peng Lin

Snippets with Leon Goren

Leon sits down with Peng Lin, CEO and founder of VIVA Scandinavia, a consumer-centric glassware and accessories brand. Peng has a wealth of experience in manufacturing high-end products and managing consumer and sales data. Peng and Leon discuss Peng's unique background, his entrance into the glassware market, and why Kickstarter is such a powerful tool for product design and development.

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