SPM #544: The Pizza Industry in 2024 w/ Ilir from Slice

Smart Pizza Marketing Podcast

In this episode, Bruce welcomes back Ilir Sela, CEO of a leading platform dedicated to helping independent pizza shops thrive. Discover how Ilir and his team are revolutionizing the industry with innovative solutions for online ordering, point-of-sale systems, and discounted supplies. Get exclusive insights into the challenges and successes of modern pizza operations and learn how these game-changing strategies can transform your business. Don't miss this deep dive into the future of pizza with one of the industry's top visionaries.

Timestamps: 00:00 - Introduction 00:30 - Welcoming Ilir Sela 01:03 - Overview of the platform's products 02:36 - Solving the storage and distribution problem for pizza shops 03:55 - Service areas and expansion 06:06 - The challenge of running multiple locations 07:01 - Launching a point-of-sale system specifically for pizza shops 09:47 - Cost and benefits of the point-of-sale system 10:56 - Trends in the pizza industry 15:17 - Differentiating from third-party platforms 16:17 - The importance of service and customer retention 18:07 - Maximizing the value of existing customers 19:56 - Effective email and text marketing strategies 21:22 - Automated marketing tools provided by the platform 25:12 - Collaboration among pizza shops 29:20 - Customer behavior and loyalty 32:25 - Advice on viewing competitors as collaborators 33:17 - The trend towards self-delivery in pizza shops 35:31 - The benefits of self-delivery over third-party delivery 37:08 - Closing remarks and where to find more information

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