19: Rayna Wallen on Turning Crisis Into Opportunity in Event Planning and Interior Design

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Rayna Wallen, an exceptional entrepreneur with 17 years of experience in event and interior design joined me for a chat this week. Rayna takes us on a captivating journey from launching her wedding planning business in 2008 to expanding into corporate events and interior design with Brazen Events and Teal & Taupe Design. She opens up about the hurdles she faced during the COVID-19 pandemic when large-scale events were canceled overnight, showcasing her resilience and adaptability in the face of unprecedented obstacles.
Picture orchestrating a pop-up event for 400 people during the Kentucky Derby or planning innovative corporate projects like glow box displays and drone obstacle courses. Rayna gives us a behind-the-scenes look at the exhilarating and sometimes exhausting nature of event planning. We also explore her passion for creating unique, client-focused spaces through her latest venture, Teal and Taupe Design Group, which specializes in hospitality design from tea rooms to boutique hotels. Throughout our discussion, Rayna's dedication to merging talents and passions to craft memorable experiences shines through.
As our conversation wraps up, we get into the challenges women face in the business world and the importance of breaking through self-imposed barriers. Rayna and I share insights on the value of stepping outside our comfort zones, the need for mentors or coaches, and the essential role of self-care in maintaining balance amidst a demanding work schedule. With heartfelt reflections and motivational messages, this episode is a treasure trove of inspiration and practical advice for any aspiring or seasoned entrepreneur. Don't forget to subscribe to the Small Business Bestie podcast to stay connected and continue your entrepreneurial journey with us!
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1. 19: Rayna Wallen on Turning Crisis Into Opportunity in Event Planning and Interior Design (00:00:00)

2. Women Entrepreneurs in Small Business (00:00:10)

3. Event Planning and Design Business Expansion (00:11:32)

4. Breaking Barriers in Women's Business (00:17:18)

5. Self-Care and Overcoming Fear (00:28:06)

6. Small Business Bestie Podcast Closing (00:32:27)