با برنامه Player FM !
139—Jake Johnson—Brand & product marketing
Manage episode 287061217 series 1428243
Jake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who’ll pay big for premium offerings
“There were people like, "I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.”.
We’ll also tackle one of the most overlooked growth killers, "promo fatigue". What does that mean?. Listen close, because too much attention to your audience may be driving away your current customer base.
“There's only so many messages that consumers can get hit with before it becomes white noise.”
Learn exactly why “getting folks in the door” could be your most dangerous move and when to spot the right and wrong time to commoditize your offerings.
155 قسمت
Manage episode 287061217 series 1428243
Jake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who’ll pay big for premium offerings
“There were people like, "I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.”.
We’ll also tackle one of the most overlooked growth killers, "promo fatigue". What does that mean?. Listen close, because too much attention to your audience may be driving away your current customer base.
“There's only so many messages that consumers can get hit with before it becomes white noise.”
Learn exactly why “getting folks in the door” could be your most dangerous move and when to spot the right and wrong time to commoditize your offerings.
155 قسمت
همه قسمت ها
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.