14: Marketing and AI with Greg Kihlström

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In this episode, Amith and Mallory interview Greg Kihlström, exploring AI's impact on marketing. Delve into strategies to overcome technology-related fears, understand effective AI applications beyond mere content generation, and examine the ethical considerations in AI use. . This episode offers a compelling discussion on responsibly embracing AI innovations in the association and nonprofit sectors.

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Thanks to this episode’s sponsors!

• AI Bootcamp for Associations: https://sidecarglobal.com/bootcamp

Tools/Experiments mentioned:

• Canva: https://www.canva.com
• Llama: https://ai.meta.com/llama/
• Writer: https://writer.com/
• Jasper: https://www.jasper.ai/
• Photoshop Generative AI: https://www.adobe.com/products/photoshop/ai
• Get Munch: https://www.getmunch.com/
• Swell AI: https://www.swellai.com/

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More about Your Hosts:
Amith Nagarajan is the Chairman of Blue Cypress 🔗 https://BlueCypress.io, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.
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Mallory Mejias is the Manager at Sidecar, and she's passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space.
📣 Follow Mallory on Linkedin:
https://linkedin.com/mallorymejias