The Right Way to Use Push Notifications for Maximum Growth on Shopify - With Arvind Subramanian, Head of Partnerships @ Pushowl

Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined?

In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover abandoned carts, and increase repeat purchases.

Why You Can’t Ignore Push Notifications

📈 50X+ ROI during major sales events like BFCM and holiday promotions
🛒 80% cart abandonment recovery rate using real-time browser notifications
🔔 Unfiltered, unregulated direct-to-customer messaging—no spam filters, no inbox clutter
🎯 Hyper-personalized notifications tailored by behavior, location, and purchase history

What You’ll Learn in This Episode:

✅ What exactly are push notifications, and how do they work?
✅ How major Shopify brands are using them to win back customers
✅ The biggest mistakes merchants make with push notifications—and how to avoid them
✅ How AI-powered "smart delivery" ensures messages land at the right time
✅ Why collecting subscribers today (even if you're not using them yet) is a must for future success

💡 Pro Tip: If you’re spending money to drive traffic but not using push notifications, you’re leaving revenue on the table. Listen in and find out how top brands are turning casual browsers into high-intent buyers!

📢 Don’t miss this one—your sales strategy will never be the same.

Resources Mentioned in This Episode Push Notification & Marketing Automation Tools

• PushOwl – Browser push notification tool for Shopify merchants (https://bit.ly/pushowl-app)
• Brevo – (formerly Sendinblue) Email & SMS marketing platform, parent company of PushOwl (https://bit.ly/get-brevo)
• Shopify Marketing Automation – Shopify’s built-in automation tools for email, SMS, and push notifications
• Shopify Flow – Shopify’s automation tool that integrates with PushOwl for advanced triggers (https://bit.ly/shopify-flow)

E-commerce & Conversion Optimization

• Google Analytics – Web tracking & analytics tool (https://analytics.google.com/)
• Bold Subscriptions – Subscription management tool for Shopify (https://bit.ly/bold-subs)
• Meta Ads – Facebook & Instagram ad platform (https://www.facebook.com/business/ads)
• TikTok Ads – Social media advertising on TikTok (https://ads.tiktok.com/

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

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🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold