Personalization in B2B eCommerce and How AI can Help with Jason Hein from Bloomreach

Shift Click

In this 10th episode of Shift Click, and the first episode of our B2B series, Maaz dives into an insightful discussion with Jason Hein, a passionate B2B Ecommerce Evangelist and the Principal B2B Visionary at Bloomreach. As they navigate through a series of engaging discussions, they shed light on how businesses are transforming through digital strategies, particularly focusing on product data management and the impact of personalization and segmentation in B2B commerce. The conversation takes an intriguing turn into the world of Artificial Intelligence, exploring its pivotal role in driving B2B e-commerce success.

Maaz and Jason discuss Generative AI, examining its implications in product liability lawsuits and its emerging influence in the legal landscape. They further explore how AI is revolutionizing the e-commerce industry by enhancing website search experiences, making them more intuitive and user-friendly.

A highlight of the episode is their deep dive into AI-powered personalization and segmentation. Jason explains how these technologies are not just buzzwords but crucial tools that are reshaping the way businesses interact with their clients, offering tailored experiences and more efficient customer journeys.

Whether you're a business owner, an e-commerce enthusiast, or someone curious about the intersection of AI and commerce, this episode offers valuable insights and forward-thinking perspectives. Listen to Maaz and Jason as they uncover the future of B2B e-commerce and the transformative power of AI.

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