Navigating Trends, Retail Partnerships and New Product Launches with Vitaliy Simonian, VP of Finance at Dr. Dennis Gross Skincare

Shelf Life: Expert Voices from the Consumer Goods Industry

Peek behind the curtain of one of the beauty industry's most successful companies. Vitaly Simonian, the Vice President of Finance at Dr Dennis Gross Skincare, takes us on a journey through a business that's quadrupled in size and expanded into 16 markets.
We talk about :

• Navigating shifting consumer trends
• The role education plays in marketing
• How to effectively venture into fresh business verticals in an uncertain economic climate

We get down to the nuts and bolts of successful retail partnerships, tackling the company's collaboration with the beauty giant, Sephora. Vitaly opens up about the trials and tribulations of breaking into the device market, shedding light on the supply chain challenges they faced, and triumphantly overcame. The episode offers a treasure trove of insights and strategies that have propelled Dr Dennis Gross Skincare to the top of their industry.