Future of eCommerce: Curtis Schrum

Shaping eCommerce with IronPlane

Curtis is the Head of Strategy at Shero, an eCommerce growth agency focusing on Magento, Adobe Commerce, Shopify, and BigCommerce.
In his interview with Tim, Curtis explains that:
- In 5 years, there won't be much change; if anything, there will be contraction
- In 10 years, companies will focus on tactile feel, reproducing the in-store experience with 3D, VR, AR, etc.
- BigCommerce is bigger than people think it is - they give customers a great toolbox
- On-prem isn't going away any time soon - industries like healthcare need more control
- Headless doesn’t necessarily mean you’ll be faster
- Marketplaces will struggle to take advantage of platforms like Instagram and TikTok
- Your digital footprint matters - how diverse does your company look? Do you have any offset programs? What is the language of your site?
Or you can read the transcription here:
#futureofecommerce #magentodevelopment #adobecommerce #unifiedcommerce
00:00 Future of eCommerce: Curtis Schrum
02:10 Where eComm will be in the next 5 years
05:13 Integrations need to get much more seamless
06:32 Clients Shopify can serve well
08:32 Where Adobe Commerce is going
20:47 The interconnectedness of Magento
29:25 What's going to happen to Magento Open Source?
31:22 A discussion of Mage-OS