Why Beautiful Businesses always Win / Alan Moore / Episode #193

Service Design Show

Could it be that we're missing the ultimate metric of success?

If I asked you about the metrics driving your organization, I bet revenue, costs, and profit would top the list. Sure, staying in business means earning money, and for most organizations, growing profit has been the default mode of operation.

But here's the catch: more money shouldn't, and frankly can't, be the end goal. We all feel the consequences of that mindset today. So, if profit isn't the ultimate metric of success, what could be the alternative?

Our guest, Alan Moore, has an inspiring take on this. According to Alan, the metric to optimize our business for is beauty. Yes, you read that right, beauty. Now, I know this will sound a bit unconventional for some organizations, but just because beauty isn't a recognized metric doesn't mean it lacks importance.

Just imagine a world where we actually would optimize for beauty instead of profit. Intriguing, right?

So, is this just wishful thinking? Surely not! In our conversation, Alan shares practical tools and examples of companies that have embraced this philosophy, taking the first step toward a more beautiful business.

This is one of those conversations that could open up a whole new area in your opportunity space that will help you design better services.

What resonates with me about Alan's story? It's aspirational. It challenges the mainstream narrative and demands courage to follow this path. Perfect for the design community to embrace if you ask me

--- [ 1. GUIDE ] ---

00:00 Welcome to Episode 193

07:15 Who is Alan

08:30 How he stumbled upon Service Design

10:15 Lightning Round

11:30 Beauty will change the world

16:15 Why is it about beauty

22:45 3 Steps to Reset

28:45 How to look at the world differently

37:00 Steps in the "Do" Stage

47:45 When should we push reset?

49:15 Applying the work you're doing today

50:45 The point is to strive

52:15 How to know you're making progress

1:00:15 What you can do today

--- [ 2. LINKS ] ---

• https://uk.linkedin.com/in/alanmoore2
• https://beautiful.business
• https://thebeautifuldesignproject.com/
• No Straight Lines by Alan Moore (book) - https://a.co/d/9metoPr
• Do Design by Alan Moore (book) https://thedobook.co/products/do-design-why-beauty-is-key-to-everything

--- [ 3. CIRCLE ] ---

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