Serverless Craic Ep77 Mapping the Emerging Value – Chapter 19 | The Value Flywheel Effect

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In this episode of The Serverless Craic, Dave, Mark, and Michael dive into Chapter 19: Mapping the Emerging Value from The Value Flywheel Effect. This chapter explores how leaders can use Wardley Mapping to uncover long-term strategic opportunities, align product thinking, and identify “land grab” moments that unlock future business value.
The conversation covers:
How mindset, purpose, and cloud strategy form organisational pipelines
The three major value chains: sustainable operations, long-term goals, and land-grab opportunities
How emerging capabilities, product thinking, and situational awareness combine to create competitive advantage
Practical leadership behaviours and gameplay patterns from Wardley Mapping
Examples from AI, cloud evolution, open source, and platform teams
Why high-performing engineering organisations create the conditions for long-term innovation
This is a deep dive for technology leaders who want to create adaptive, strategically aligned organisations capable of sensing and seizing new market opportunities.
📍 Chapters
00:00 – Intro
00:12 – Setting the context: Chapter 19
01:00 – Why long-term value isn’t just architecture
01:50 – The future CEO as an anchor for the map
02:25 – The three organisational pipelines
03:30 – Sustainable operations value chain
04:40 – Long-term goals and product mindset
06:33 – Psychological safety, experimentation & ambition
07:30 – Run → Grow → Transform
09:05 – Ineffective innovation & product debt
11:32 – The “land grab” and adjacent market opportunities
12:51 – Cloud, customer obsession & competitive advantage
13:57 – Revisiting the map
15:13 – Wardley Mapping gameplay patterns
16:20 – FUD and competitive games
18:01 – Open source as an accelerator
18:33 – Market enablement in the AI era
19:07 – Toxicity, constraints & real-world leadership
20:14 – Sensing engines, co-creation & alliances
21:03 – Competitive moves: talent raids & fast-followers
22:11 – Wrapping up & next steps
🔗 Resources & Links
📘 The Value Flywheel Effect Book
https://itrevolution.com/the-value-flywheel-effect/
🌍 Learn Wardley Mapping
https://learnwardleymapping.com/
🎙️ The Serverless Craic Podcast & Blog
https://theserverlessedge.com/
📚 Escape Velocity – Geoffrey Moore
https://www.goodreads.com/book/show/11103017-escape-velocity
🧭 Wardley Mapping Community Resources
https://wardleypedia.org/
👥 About The Serverless Craic
We explore modern cloud, serverless-first engineering, Wardley Mapping, the Value Flywheel, and high-performance technology leadership — with practical insights you can apply in your organisation today.
If you want resilient systems, rapid delivery, strong engineering culture, and adaptive strategy, you’re in the right place.
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