Maximizing Efficiency: 5 Essential Processes For Ad Managers

Serve Scale Soar®

As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think.

In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effective. From client onboarding to professional development and learning schedules, these 5 essential processes will empower you to work smarter, not harder (KISS), and reclaim your time..
Topics Covered In This Episode:

1. Having processes in place can save time, create predictability, and make an ad management business more effective.

2. Client onboarding is essential, starting from the moment a potential client shows interest and extending to the 1st kickoff call, a process that can take 7 to 30 days and needs to be automated and templatized.

3. Ad campaign planning requires a repeatable full method for planning campaigns, setting up campaigns, and monitoring campaigns, each supported by standard operating procedures (SOPs). Having processes and workflows ensures that nothing is missed, clients get results, and ad managers do not disappoint them.

4. Implementing a reporting system that includes regular monitoring and performance tracking of ad campaigns to provide valuable insights for clients and maintain efficiency.

5. Allocating time for professional development and learning, such as staying up to date with the latest updates, features, and changes on platforms through reading, attending webinars, or participating in online courses.

6. Clear client communication protocols help manage client expectations, keep projects on track, and provide work-life balance by establishing boundaries and response times.

Find the full show notes at: https://brandimowles.com/207
Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtraining
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