First Impressions That Land Clients: 3 Mistakes You’re Making Without Realizing It

Serve Scale Soar®

Your first impression isn’t about how many credentials you list; it’s about making people feel seen, heard, and guided. In this episode, I break down the three biggest mistakes freelancers make that push dream clients away before you even get a chance to shine.

You’ll learn how to grab and keep your prospect’s attention, lead with unshakable confidence, and make everything about them instead of you, so you can turn every first interaction into a “yes.”

Topics Covered In This Episode:

1. Capture Full Attention: Require an intake form before calls and lead discovery conversations with a clear structure and thought-provoking questions.
2. Lead with Unwavering Confidence: Eliminate qualifiers (“I hope,” “I’m new”) and speak as if success is non-negotiable. Practice pitching in front of a mirror until your energy matches your expertise.
3. Make It About Them, Not You: Use “you” language, repeat their exact pain points, and paint a vivid picture of what life looks like after working with you, so they feel seen, heard, and excited.
4. Stories Convert: Share concise client success anecdotes in their voice to build instant trust and social proof.
5. First Impressions Stick: The second they feel heard, seen, and guided, you’re already halfway to “yes.”

Find the full show notes at: https://brandimowles.com/256
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CLICK HERE TO LEARN HOW TO MASTER YOUR DISCOVERY CALLS

Additional Resources:

Episode 251 - LEARN HOW TO COMMUNICATE YOUR VALUE TO ATTRACT CHAMPAGNE CLIENTS

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