#66 Ditch Shiny Object Syndrome and Watch Your Practice Soar

Serve First, Sell Later Marketing

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In episode 66 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the detrimental effects of the shiny object syndrome on marketing strategies. Sylvia emphasizes the importance of consistency and presents actionable steps to avoid distractions, including setting clear goals, building a content calendar, and conducting regular marketing audits. Listeners are encouraged to focus on what works, resist the temptation to chase every new trend, and invest in long-term strategies that align with their strengths and attract high-quality clients. This is a must-listen!

In this episode we discuss:

• 02:21 Understanding Shiny Object Syndrome
• 07:09 The Cost of Inconsistent Marketing
• 13:30 Building a Consistent Marketing Strategy
• 20:25 The Importance of Regular Marketing Audits

Resources:

• Feeling stuck about how to grow your practice, book a free strategy call here.
• #44 Top Social Media Mistakes Professionals Make (And How to Fix Them)
• #21 Visibility Matters: Strategies to Stand Out
• #14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding
• #13 Marketing Marathon: Strategies for Professional Practices

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