The Importance of our Values in Building our Branding with Darren Taylor

Grow Your Influence

In our sixth Summer Series interview Juliet is talking with Darren Taylor, Managing Director at Taylor & Grace, one of Melbourne’s leading brand strategy firms which is on a mission to help all Australian businesses, regardless of size, stage, structure or sector to amplify their impact by leveraging their brand.

Darren is an award-winning brand strategist, keynote speaker, author of the book, Rebranding Branding, and an accomplished pianist and pipe organist. From social enterprises to global giants, Darren has helped hundreds of organisations to uncover what makes them remarkable and how to leverage their brand to amplify their impact.

With an education spanning engineering, marketing and musical theatre, Darren has a wide perspective and has held Director roles with Georges Mora Foundation, Chamber Music Australia and currently, Musica Viva Australia. In this interview he talks about a range of issues we need to think about with our branding including the importance of our values in developing our brand. We discuss the interconnectedness of values, brand and the ways we lead.

We would love to hear from you about how you have developed your brand and the elements you considered. You can share your experiences and ask questions at https://www.facebook.com/growyourinfluence/

You can contact Darren for more information about branding at https://taylorandgrace.com.au/

You can also download a free copy of Darren’s book Rebranding Branding at https://taylorandgrace.com.au/free-ebook-the-promised-brand/

And if you would like to connect with us, including accessing free resources on this and other leadership challenges, you can do this at:

Juliet Robinson Big Goals

Kristy-Lee Billet People Powered Business