Artwork

محتوای ارائه شده توسط Justin Deese | Home Service Industries. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Justin Deese | Home Service Industries یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !

66 | Unlock Growth in 2025: Mastering Marketing with Crystal Williams from Lemond Seed Marketing

48:06
 
اشتراک گذاری
 

Manage episode 457099139 series 3615126
محتوای ارائه شده توسط Justin Deese | Home Service Industries. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Justin Deese | Home Service Industries یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Show Information

Episode Number: 66

Date: December 23, 2024

Duration: 48:06

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Crystal Williams

Company: Lemon Seed

Email: Crystal@LemonSeedMarketing.com

Guest Website: www.LemonSeedMarketing.com

Lemon Seed Conference 2025

Summary

In this episode, Justin Deese welcomes back a friend of the show, Crystal Williams from Lemon Seed Marketing. They dive into the intricacies of marketing in the Heating & Air Conditioning, Plumbing, and related trades. Crystal shares her insights from years of experience, emphasizing the importance of a comprehensive marketing plan and the role of brand awareness in achieving business success. They also discuss the challenges contractors face in planning and executing effective marketing strategies in the new year.

Takeaways:

  1. Embrace marketing as a necessary component of your business strategy, not just an expense.
  2. Develop a comprehensive marketing plan that includes digital, direct mail, and mass media.
  3. Establish a strong brand presence to improve your market position and ROI.
  4. Be a vocal partner with your marketing vendors to ensure better performance.
  5. Consider an aggressive marketing spend in new markets to gain a competitive edge.

Chapters:

  • Introduction and Welcome (00:02)
  • The Importance of Planning (00:52)
  • Marketing as the Lifeblood (01:21)
  • Challenges and Misconceptions (03:10)
  • Developing a Comprehensive Strategy (03:49)
  • Allocating Marketing Budgets (08:15)
  • Crystal's Marketing Insights and Strategies (12:41)

Keywords:

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Marketing Strategy, Brand Awareness, Digital Marketing, Comprehensive Marketing Plan, Business Growth, Podcast, Home Services Industry, Lemon Seed Marketing, Crystal Williams.

  continue reading

67 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 457099139 series 3615126
محتوای ارائه شده توسط Justin Deese | Home Service Industries. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Justin Deese | Home Service Industries یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Show Information

Episode Number: 66

Date: December 23, 2024

Duration: 48:06

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Crystal Williams

Company: Lemon Seed

Email: Crystal@LemonSeedMarketing.com

Guest Website: www.LemonSeedMarketing.com

Lemon Seed Conference 2025

Summary

In this episode, Justin Deese welcomes back a friend of the show, Crystal Williams from Lemon Seed Marketing. They dive into the intricacies of marketing in the Heating & Air Conditioning, Plumbing, and related trades. Crystal shares her insights from years of experience, emphasizing the importance of a comprehensive marketing plan and the role of brand awareness in achieving business success. They also discuss the challenges contractors face in planning and executing effective marketing strategies in the new year.

Takeaways:

  1. Embrace marketing as a necessary component of your business strategy, not just an expense.
  2. Develop a comprehensive marketing plan that includes digital, direct mail, and mass media.
  3. Establish a strong brand presence to improve your market position and ROI.
  4. Be a vocal partner with your marketing vendors to ensure better performance.
  5. Consider an aggressive marketing spend in new markets to gain a competitive edge.

Chapters:

  • Introduction and Welcome (00:02)
  • The Importance of Planning (00:52)
  • Marketing as the Lifeblood (01:21)
  • Challenges and Misconceptions (03:10)
  • Developing a Comprehensive Strategy (03:49)
  • Allocating Marketing Budgets (08:15)
  • Crystal's Marketing Insights and Strategies (12:41)

Keywords:

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Marketing Strategy, Brand Awareness, Digital Marketing, Comprehensive Marketing Plan, Business Growth, Podcast, Home Services Industry, Lemon Seed Marketing, Crystal Williams.

  continue reading

67 قسمت

همه قسمت ها

×
 
Loading …

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.

 

راهنمای مرجع سریع