Persistent Systems: Redefining Growth With A Client-first Mindset The Client-Centric CMO podcast

Persistent Systems: Redefining growth with a client-first mindset

حدود یک سال پیش 33:30

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محتوای ارائه شده توسط Momentum ITSMA. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Momentum ITSMA یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

In this episode, Chief Marketing Officer, Gurvinder Sahni, reveals how a high ‘say-do’ ratio, tech-driven innovation, and deep customer proximity have fueled 17 consecutive quarters of market-beating growth.

9 قسمت

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Ricoh: From products to partnerships – a client-led transformation 28:54

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How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.

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Client-centric growth strategies: A roadmap for CMOs 29:40

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In this episode of The Client-Centric CMO , we explore how marketing leaders can redefine their role in driving strategic business growth, transforming marketing from a cost center to a value creator in today's dynamic B2B landscape.

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AWS: Building the client-obsessed teams of tomorrow 42:00

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*This episode was recorded in November 2024, prior to the launch of the generative AI model, Amazon Nova. Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.

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Transforming client-centric marketing into a growth driver 26:34

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Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.

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Microsoft: Transforming customer outcomes 28:26

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Workhuman: Earning a seat at the executive table 38:48

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In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.

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Why you should make your clients the center of your world 39:47

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In this podcast with Dr. Charles Doyle, we explore why it’s time to flip the script and bring priorities back to client marketing. When many are veering off course, it’s time to let client-centric strategies take center stage over outdated ABM approaches.

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Persistent Systems: Redefining growth with a client-first mindset 33:30

20 weeks پیش33:30

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The Client-Centric playbook 34:57

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In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.

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Persistent Systems: Redefining growth with a client-first mindset