Pivoting Your Copywriting Business to 6-Figure Success ('Six-Figure Copywriter' Follow-Up)
Manage episode 450960581 series 3603558
One number gets bandied around copywriting circles more than another other: six. Specifically, six figures. A six-figure income. A freelance copywriter with a six-figure income. But in the age of AI and with post-COVID market volatility, is that still even possible? Or realistic? Joanna Wiebe thinks so, and she wrote a book about it.
In this episode of the Tried It Podcast, hosts Sarah and Nicole discuss what they learnt when they implemented the advice that Joanna and her copywriting buddies shared in The Six-Figure Freelance Copywriter. Listen out for long-term business growth strategies, handling the emotions of pivoting a business and the one thing that Donald Trump actually got right.
For non-members, this is the last episode in the first season of the podcast, so thanks so much for sticking around! If you could review the podcast or even subscribe to it, that would be great! And for those of you who have already become members of the Tried It Podcast, your exclusive episode with a full season one overview will be out very soon. Thanks for supporting Sarah and Nicole and for caring about your own copywriting business enough to invest in it.
Timestamps
[0:30] What is The Six-Figure Freelance Copywriter? Get in touch with Sarah and Nicole if you’ve read it!
[2:00] Sarah recaps her first implementation point - pitching to podcasts
[4:05] “Most people are happy to hear from you”: Why podcast pitching is solving a problem that many podcast hosts face
[5:20] Authority is a long-term game
[8:30] Predicting the future of your industry as a way to stand out from the crowd
[14:00] How do you pivot a freelance copywriting business?
[18:25] How does it feel to navigate a business in the throes of major upheaval? Or: What’s missing in The Six-Figure Freelance Copywriter?
[21:40] The one thing that Sarah and Donald Trump have in common
[23:00] “I don’t like what I’m seeing”: Nicole on the clean tech copywriting field
[24:10] Why Nicole’s not fighting the chaos any more
[25:50] An update on Nicole’s first implementation point
[29:20] Are newsletters a way to stand out in a crowded industry?
[33:00] “Even though I’ve been running a business, I haven’t really been running a business”: Nicole’s getting into the driver’s seat of her business
[34:15] The part of the book that stuck with Sarah
[35:30] Diversifying your income and who should read this book
[37:15] Building a copywriting business in the age of AI
[38:15] Why joining the Tried It membership will help you to grow your copywriting business
[41:25] Sarah shares an inspirational quote that might help you to grow your business
Links and Resources Related To This Episode
Buy your copy of The Six-Figure Freelance Copywriter by Joanna Wiebe
Stay In Touch With The Tried It Team
Join the Tried It Membership here
Email: podcast@trieditcopy.com
Well hello there, copywriting friend!
This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It podcast. It’s your commitment to becoming a better copywriter.
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KEYWORDS
Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing
Music Credits:
Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
https://creativecommons.org/licenses/by-sa/3.0/
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