How to Make Your Agency Profitable in 2025

Marketing School - Digital Marketing and Online Marketing Tips

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares strategic adjustments that can lead to improved profitability and outlines effective pricing strategies to achieve desired margins.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to Agency Owners Association Coaching Call
• (00:58) Understanding the Interconnectedness of Agency Operations
• (02:53) The Cycle of Insolvency in Agency Growth
• (06:06) Core Financial Metrics for Agency Profitability
• (09:02) The Importance of Delivery Margin
• (11:47) Key Metrics to Track for Agency Success
• (14:51) Improving Delivery Margin: Strategies and Insights
• (18:15) Leveraging Average Cost Per Hour for Profitability
• (28:01) Understanding Key Metrics for Agency Success
• (33:11) The Importance of Utilization in Agency Operations
• (39:46) Maximizing Profitability Through Strategic Adjustments
• (45:08) Navigating Pricing Strategies for Better Margins

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Connect with Us:

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu