E07: Driving Change: The Evolution of Online Driver Safety Education

Certus Unplugged

This episode of Certus Unplugged features a conversation between Mike Fazio, Co-President of Workforce180 and Metrix Learning, and Christine Harrison, a Senior Vice President of Marketing at Certus. Christine discusses the evolution of driver safety and education over her 18-year career in the industry, exploring the shift towards online training and its growing acceptance. She also shares insights into Certus' various driver safety offerings, including defensive driving courses, driver education, and specialized programs. The conversation delves into marketing strategies for these services, touching on SEO, pay-per-click advertising, and the potential use of social media platforms. They also discuss the challenges of differentiating Certus in a competitive market and the motivations behind why people enroll in driver safety courses, highlighting both economic incentives and safety concerns.