How Brand Strategy Differs For OEMs In A Distributed Sales Environment The Inventory podcast

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Tiffany Yu — Smashing Stereotypes and Building a Disability-Inclusive World 30:23

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Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

The Inventory »
How brand strategy differs for OEMs in a distributed sales environment

حدود یک سال پیش 16:28

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MP3•خانه قسمت

For OEMs selling through independent dealers, brand control isn’t as simple as direct-to-consumer businesses. The challenge? Ensuring brand consistency while navigating a fragmented sales network.

In this episode, Joe Mills talks with Danielle Falconer, Senior Vice President at Element Three, about the nuances of brand strategy in a distributed sales environment. They explore the delicate balance between empowering dealers and maintaining brand integrity, plus what OEMs can do to strengthen their market presence.

You’ll learn:

Why OEMs and dealers must treat branding as a shared responsibility
How to equip dealers with the right tools to strengthen customer relationships
The key to balancing product innovation with brand longevity

Things to listen for:

(01:12) Introduction of Danielle Falconer and Topic of Discussion

(01:39) Explanation of the B2B2X Business Model

(02:50) Unique Challenges in Managing a Three-Way Brand Relationship

(05:05) Common Challenges Faced by Dealers in Brand Management

(06:09) Evaluating an OEM's Brand Management

(08:44) The Importance of Investment in Brand and Product Innovation

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