How Changes to Cookies Impact Your Marketing

Marketing D-Koded

Are cookies going away or staying, and how can you best use what's available for your marketing campaigns?

Daniel and Jackie are talking all things cookies in this latest episode of Marketing D-Koded as they dive deep into the realm of third-party cookies and their implications for both consumers and marketers. talk about what cookies are, and how companies are currently using them, plus the significant role they play in tailored advertising.

They also discuss the recent news about the extended use of third-party cookies, highlighting the privacy concerns that many users have and the need for marketers to balance the demand for targeted advertising with consumer rights. They touch on the different types of cookies—first-party and third-party cookies—and the essential metrics marketers should focus on for effective campaigns. The conversation navigates through the difficulties small businesses face due to the high costs of customer acquisition and the importance of broad-based marketing strategies.

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Key Topics Discussed Summary:

• Focus on third-party cookies in current marketing practices
• Explanation of cookies and their function in data collection
• Privacy concerns and the push to eliminate cookies
• Differences between first-party and third-party cookies
• Consequences of the removal of cookies on marketing
• Importance of analyzing marketing metrics
• Customer acquisition costs and their impact
• Different marketing strategies for small vs. large businesses
• Seasonal and industry-specific cycles
• Utilization of advanced tools for user analysis
• Importance of broad-based marketing strategies
• Understanding and leveraging local community behaviors