Tactical Tuesday #4 - Google Ads: Post-Launch Strategies

The Managing Partners Podcast: Law Firm Business Podcast

In our fourth installment of Tactical Tuesday, Brian Cole and Kevin Daisey discuss post-launch optimization for Google Ads. They cover topics such as analyzing search terms, adding negative keywords, adjusting match types, improving quality scores, addressing disapproved ads, and managing budget spend. They also emphasize the importance of understanding the customer journey and aligning ad strategies accordingly. If you’re currently running Google Ads at your firm, this is an episode you won’t want to miss. Be sure to tune in every Tuesday for a brand-new Tactical Tuesday!