Episode 8: How To Break The Rules To Find Success In Business With Miriam Gilbert

Her First Million

Welcome to Her First Million, a podcast tailored exclusively for women business owners in traditionally male-dominated fields like manufacturing, construction, and trades. I’m your host, Amanda Bedell, here to guide you on this journey. Our channel is dedicated to transforming your business trajectory with three key segments: Love Your Numbers, Ask Amanda, and Interviews with trailblazing women entrepreneurs. Today, we’re thrilled to have Miriam Gilbert with us.

Key Topics:

Miriam's Background:

• Miriam's extensive experience as a senior corporate decision-maker, executive, and big four consultant before transitioning to entrepreneurship.
• "I’ve been on both sides of the table—working as a consultant and making major decisions in the boardroom."

Positioning Services for Corporate Success:

• How female entrepreneurs can position their services to stand out against in-house corporate offerings.
• "Many corporates have in-house functions, but they often lack the customization that external experts can provide."

Understanding Corporate Needs:

• The importance of customizing offers to the specific needs and cultures of corporate teams.
• "You need to understand the big debates and trends in the industry to speak their language."

High Ticket Offers and Senior Leadership:

• Why it's crucial to enter at a higher price level and work with senior leadership.
• "Senior leaders have the buying authority and big-picture view to understand the value of your services."
• "It's much easier to sell to senior leadership than to frontline or middle managers because they don’t have the same kind of buying authority."

Connecting with Decision Makers:

• Strategies for connecting with corporate decision-makers and defining your industry niche.
• "Be clear on who you want to work with and go to where they are—professional institutes, business schools, and networking events."
• "Smart outreach, like picking up the phone or sending well-researched emails, actually works."

Creating Tangible Impact:

• Making the impact of your work tangible and linking it to ROI for corporates.
• "When you show the financial benefits of your work, you position yourself as a valuable authority."
• "If you can save them 100K, they'd be crazy not to pay you 10K for three days of work."

Expediting the Sales Process:

• Using Gateway offers to get a foot in the door and demonstrate value.
• "Start with a well-priced offer and show the additional transformations during delivery."
• "This approach helps expedite your sales cycle and secures bigger contracts faster."

Handling Pricing Objections:

• How to address concerns about cost and prove the value of your services.
• "Corporates can find the budget if they see the value—help them understand the ROI."
• "If they say it's too expensive, dig into what's really behind that assertion and help them build a business case."

Loving Your Work:

• The importance of loving what you do and conveying that passion to clients.
• "When you love your work and see its value, it becomes effortless to share it with conviction."
• "You have to love it so much that you think it’s the most perfect thing—then you’ll talk about it with a level of conviction that’s undeniable."

Special Offer:

Miriam is passionate about helping passionate experts get into corporates. She believes that by making corporates happier places, we can create a ripple effect that benefits society as a whole.

I can't wait to read Miriam's book recommendation,

Reinventing Organizations and feel the infectious enthusiasm she has for changing the world through our work.

More about the book here: https://www.reinventingorganizations.com/

You can follow Miriam on Instagram at: https://www.instagram.com/impactfulnesslab or check out her website is here: www.impactfulnesslab.com

Conclusion:

Thank you for joining us on this episode of Her First Million.

Miriam’s insights on corporate success are invaluable for any woman looking to break into male-dominated industries. Don’t forget to subscribe to our channel and hit the notification button to stay updated on future episodes.

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Mentioned in this episode:

Her First Million Podcast Outro

Her First Million Podcast Intro