Dorie Clark - What can you learn from others about your personal brand?

The Future Talent Learning Podcast

Access the podcast transcript here.

What is your personal brand, and why is it important?

To answer this question, Nathalie Nahai and Ross G are joined by consultant, speaker and author Dorie Clark. Dorie was named one of the Top 50 business thinkers in the world by Thinkers50, and teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School.

We discuss:

• How you can find out how others perceive you
• Alignment of your brand with your experience and values
• The concept of a ‘managed’ personal brand vs authenticity at work

Episode Timestamps

• Introduction – 00:00-00:52
• Defining Personal Brand and Its Importance – 00:52-06:19
• Practical Steps to Understand Your Brand – 06:19-12:44
• Identifying a Path for Your Brand – 12:44-22:24
• Managing Your Brand While Being Authentic – 22:24-32:58
• Wrap up – 32:58-35:41
• One thing I learned this week – 35:41-42:50

Additional Information

You can find out more about Dorie at: https://dorieclark.com/

The book Reinventing You is available now, and a free tool to accompany the book is online at: https://dorieclark.com/reinvent/

We also discussed Amy Cuddy’s TED talk: https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are

Herminia Ibarra wrote about the authenticity paradox for Harvard Business Review: https://hbr.org/2015/01/the-authenticity-paradox

Carol Dweck’s book was Growth Mindset.

Dorie Clark and Christie Smith’s article, ‘Help Your Employees Be Themselves at Work’, is online at: https://hbr.org/2014/11/help-your-employees-be-themselves-at-work

Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life was written by William Green.

In ‘One Thing I Learned This Week’, Ross G discussed spoon theory: https://en.wikipedia.org/wiki/Spoon_theory

Emma Gannon’s website is: https://www.emmagannon.co.uk/

Dorie recommended The Drama Bookshop, in New York, owned by Lin-Manuel Miranda: https://www.dramabookshop.com/

And Nathalie recommended the book This Is Your Mind On Plants, by Michael Pollan: https://www.penguinrandomhouse.com/books/665612/this-is-your-mind-on-plants-by-michael-pollan/