Real Talk on Agency Client Relationships Rewind

Contrary to Popular Opinion

In this episode, we explore the tough decisions that marketing leaders face when choosing agency partners and balancing media strategies with performance expectations.

We dive into the intricacies of building strong client-agency relationships, navigating the cost-value equation, and determining whether to keep marketing functions in-house or with external agencies.

Packed with insights and practical examples, this episode highlights the importance of transparency, accountability, and strategic alignment in driving long-term marketing success.

Chapters:

• 00:00:00 - Get ready for a marketing deep dive that challenges the status quo!
• 00:01:13 - Beyond the Pitch: Real Talk on Agency Selection with Liz Allen
• 00:13:05 - Truth in Advertising: Auditing Your Agency’s Work
• 00:24:39 - In-House vs Agency: A CMO's Dilemma
• 00:39:52 - Insights Into the Evolving CMO Role with Juhi Pikale

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!