Insights Into the Evolving CMO Role with Juhi Pikale

Contrary to Popular Opinion

Juhi Pikale, a seasoned marketing expert, dives into the intricacies of performance marketing and agency relationships.

With a background in managing nearly a billion dollars across high-profile brands like Fabletics, Juhi shares her profound insights on optimizing marketing budgets, the significance of agency selection, and the evolving dynamics between brands and marketing agencies.

Her practical advice on proactive solutions and the strategic alignment of passion with performance offers listeners valuable strategies for navigating the complex digital marketing landscape.

Chapters:

• 00:00:00 - Welcome Juhi Pikale
• 00:01:45 - Juhi Pikale's Professional Journey: Insights from managing billion-dollar budgets
• 00:03:57 - Deep Dive into Performance Marketing
• 00:06:48 - Selecting the Right Marketing Agency
• 00:12:50 - Evaluating Cost vs. Quality in Marketing
• 00:15:22 - Criteria for Choosing the Right Agency
• 00:18:07 - Importance of Team Introductions in the Pitch Process
• 00:20:34 - The Role of Brand in Performance Marketing
• 00:23:01 - Integrating Brand Strategy and Performance Marketing
• 00:27:15 - Comparison: In-House Teams vs. External Agencies
• 00:31:14 - Marketing to Gen Z
• 00:32:43 - Advancements in AI and Their Impact on Marketing
• 00:36:49 - Key takeaways and final thoughts on future marketing trends

Links and Resources:

• Juhi Pikale on LinkedIn
• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

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