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Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
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محتوای ارائه شده توسط Sam Knowles. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Sam Knowles یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, talks with Darryl Sparey, Managing Director and Co-Founder of UK-based PR agency, Hard Numbers. A seasoned expert in communications and marketing measurement, Darryl breaks down what it really means to use data effectively in PR, how vanity metrics mislead, and why storytelling still reigns supreme.
From launching award-winning campaigns to championing smarter KPIs, Darryl brings sharp insight and plenty of playful Data Malarkey to the mic.
Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com
🔍 Topics in this episode include:
The rise of data-led storytelling in earned media communications and PR
Vanity metrics vs. genuine business impact
Lessons learned from building Hard Numbers
What PR measurement too often gets wrong
🎯 This episode is a must-listen for marketers, comms professionals, and curious media data analysts analysts alike.
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